Future Prosperity for Society Lies in Creating Shared Values for all Stakeholders
The dynamics within which the corporate sector operates is evolving at an incredible pace due to continuous advancement in technology and increasing awareness of human rights globally. These changes are re-determining the role business community plays in any society. To build journalists’ understanding of corporate sector’s development interventions in Pakistan, AGAHI conducted a training workshop on the functions of Public Relations and Corporate Social Responsibility. The session focused on how organizations can create value for their stakeholders, and what role journalists can play in monitoring the whole value-chain process. The training workshop was centered on exploring the scope of Creating Shared Value (CSV) in promoting socio-cultural norms, protection of socio-geographic environment and ethic-driven business practices, sharing government responsibilities, and ensuring transparency in managerial practices in Pakistan.
Puruesh Chaudhary, Founder & President AGAHI, said that the business dynamism of the corporate and public sector could create greater value for themselves and for their respective stakeholders. She further added, “Creating shared value as a separate category for the Agahi Awards – Beyond 2015 is a reason to highlight journalistic efforts for assembling information and knowledge on corporate social responsibility, social entrepreneurship, dignity, interfaith, and media ethics”. ”The future prosperity for society lies in creating common shared values for all stakeholders collectively, businesses and government need to cater and ensure socio-economic dividends for their respective communities and clientele”, said Puruesh Chaudhary.
Corporate social responsibility (CSR) is also referred to as corporate conscience, corporate citizenship or sustainable responsible business. This is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms.
Creating Shared Value (CSV) is a business concept first introduced by Prof. Michael E. Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, Kennedy School at Harvard University and co-founder of FSG.
“Corporate Social Responsibility (CSR) should be embedded in corporate philosophy of every organization”, said Dr. Ansir Ali Rajput, Assistant Professor Muhammad Ali Jinnah University. He also said that the journalists can become the watchdogs to ensure transparency in development initiatives.
Sharing her views Dr. Shabana Fayyaz, Assistant Professor Quaid-e-Azam University, said the missing link between the public interest and organizations must be practiced in case of Pakistan. This is very crucial to be recognized as the public interest should be given due importance by the leadership and organizations.
Fuad Ishaq, President KhyberPakhtunkhaw Chambers of Commerce & Industry, Dr. Shabana Fayyaz, Assistant Professor Quaid-e-Azam University, Dr. Ansir Ali Rajput, Assistant Professor Muhammad Ali Jinnah University and Puruesh Chaudhary, Founder and President Agahi shared their views about the benefits and challenges of engaging communities and other stakeholders for good business practices. A large number of business and economic journalists from Peshawar, Charsaddah, Swabi, and Mardan attended the training workshop in KhyberPakhtunkhaw. The training session was arranged with the support of Philip Morris (Pakistan) Limited (PMPKL).
AGAHI is a not for profit organization established in Islamabad in 2011 under the Society Registration Act 1860. Its primary function is to create non-paid communication strategies, content intelligence structures, development collaterals and tools for diverse sectors and organizations. AGAHI encourages and advises individuals and institutions in pursuing and supporting initiatives to improve the state of development in Pakistan. It works on developmental frameworks facilitating information and knowledge sharing platforms on understanding challenges in global perspective. Its research work mainly focuses on national and international security, ICT, competitiveness, human capital development, and governance. AGAHI in association with several leading national and international partners focuses on creating shared spaces for interactive learning, collaborative thinking, and knowledge sharing. AGAHI is at the forefront of devising foresight research and future scenarios work in Pakistan.
This year AGAHI, celebrates AGAHI AWARDS – Beyond 2015 by recognizing best reporting practices on categories such as: Business & Economy (Competitiveness), Creating Shared Value, Disaster and Catastrophe, Education, Gender, Health, Youth Empowerment, Human Rights, Infotainment, Innovation Journalism, Judiciary, Millennium Development Goals, Journalism for Peace, Photo Journalism, Entrepreneurship, Sports, Energy, Water, Agriculture, Environment, Foreign Policy, Foresight and Futures.